CAP to take priority for Scotland’s NFU
NFU Scotland’s officeholders have used the Union’s annual report and its Christmas press briefing to reinforce the message that securing a CAP Reform deal to secure the future of the industry in Scotland is its priority for 2013. Speaking to the press in Edinburgh, president Nigel Miller and chief executive, Scott Walker both laid out the resources NFU Scotland plans to commit to the CAP Reform process as it gathers momentum in 2013....
New addition to EBLEX export team
EBLEX has boosted its export team with the appointment of Jonathan Eckley as its new marketing executive. Eckley, currently south east regional manager for the organisation, will take up his role from January 1st, bringing his experience of livestock and meat economics, data management and trading gained in the UK and New Zealand. His role will include management of the trade development programme in selected markets, delivery of...
EBLEX aiming to enhance export opportunities for processors
Processors will be encouraged to maximise carcase utilisation and capitalise on growing export opportunities, thanks to a new appointment at EBLEX. Christine Walsh has joined the organisation as supply chain development manager amid growing opportunities for the export of beef and lamb, including fifth quarter products. She is joining from EBLEX’s sister organisation MLCSL and will work directly with processors, offering advice and...
Tesco launches British rose veal
Tesco is to add fresh rose veal on its meat counters following its work with pig farmer and processor, Jimmy Doherty on how to re-introduce the meat into British supermarkets. The retailer will be stocking three cuts of rose veal – a joint, sirloin and rump, which can then be cut into steaks, escalopes or roasting joints by Tesco’s butchers to suit customers’ needs. Tesco introduced a Brookfield Farm-branded High Welfare Veal range in...
Jimmy Doherty to promote Red Tractor pork
Pig farmer and TV favourite Jimmy Doherty has been recruited by BPEX to front a new campaign to promote Red Tractor pork in the New Year, as the price of food linked to grain is expected to rise. The campaign will be spearheaded by a series of short films presented by Doherty, a staunch supporter of British pig farmers, which have been produced in conjunction with Channel 4. The campaign comes at a critical time for the pig industry....
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