Pig industry wants government to stay out of levy decisions
Aug28

Pig industry wants government to stay out of levy decisions

The English pig industry has sent a message to the government, asking that officials keep out of decisions about how the pig levy is spent. Producers want more of their 85p-per-pig levy to be spent on marketing, in order to encourage younger consumers to understand and embrace modern ways of cooking and serving pork. In a poll on the National Pig Association (NPA) website, over 90 per cent of members who took part agreed the...

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Welsh Lamb TV advert from HCC set to reach millions of viewers
Aug27

Welsh Lamb TV advert from HCC set to reach millions of viewers

A new advertisement to promote Welsh Lamb will appear on television screens from next week. Created by Hybu Cig Cymru – Meat Promotion Wales (HCC) the advert will be aired on a total of 26 varied satellite and cable channels and is anticipated to be seen by over 15 million viewers over a six week period. The advert forms part of HCC’s current promotional push to encourage more British shoppers to eat Welsh Lamb and will use the...

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Scotland’s first minister backs Scotch Lamb campaign
Aug27

Scotland’s first minister backs Scotch Lamb campaign

Scotland’s First Minister Nicola Sturgeon has given her backing to Quality Meat Scotland’s (QMS) Scotch Lamb PGI campaign. During a visit to South Slipperfield Farm, West Linton, run by the Dykes family, Sturgeon was presented with a Scotch Lambassador kit, which includes a Scotch Lamb apron, a Scotch Lamb t-shirt and a copy of QMS’s new Guide to Scotch Lamb, featuring a collection of recipes. The kits are being offered on a first...

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BMPA saddened by Stuart Roberts’ resignation
Aug26

BMPA saddened by Stuart Roberts’ resignation

The BMPA has expressed its disappointment at the resignation of Stuart Roberts as chair of AHDB Beef and Lamb. Roberts’ decision to resign was made as he saw: “a realistic prospect of the levies, in the long term, being lost to the realm of a remote tax that the industry will have little or no influence over.” Stephen Rossides, director of the BMPA said: “It is concerning that a planned beef and lamb promotional campaign, approved by...

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Red Tractor logo to restore confidence in ready meal market
Aug26

Red Tractor logo to restore confidence in ready meal market

Retailers and manufacturers looking to regain consumer confidence in processed meat products following the horsemeat scandal should adopt the Red Tractor ‘Made with’ logo, according to Red Tractor Assurance (RTA). The logo, which identifies the product as containing 100% Red Tractor Assured meat or poultry, provides assurances surrounding quality, traceability and provenance. RTA marketing manager, Andy Thompson, said: “It’s...

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