AHDB Lamb Watch survey reveals retailers supporting British lamb
AHDB Lamb Watch survey reveals retailers supporting British lamb
British lamb accounted for 73% of facings in the major supermarkets in June 2015, according to AHDB’s latest Lamb Watch survey.
AHDB has reported that four of the multiple retailers – Morrisons, Waitrose, Budgen’s and Aldi – had 100% British lamb facings. The Co-operative, however, had just 38% British lamb facings, followed by Sainsbury’s (54%), Lidl (55%) and ASDA (66%).
Following the release of the figures, NFU livestock board chairman Charles Sercombe said: “Factor in the lowest lamb prices for five years and the arguments for promoting our fantastic British product at this time of year are compelling. However, not all retailers are promoting British lamb across all tiers.
“My preference would be to see transparency from our retailers on a consistent basis and particularly a clear commitment to deliver on British lamb sourcing. Accurately forecasting demand, matching to supply and scheduling throughput should be more than achievable. That’s why I want to see the lamb supply chain get closer to producers, improve communication and offer direct contracts.”
