Butcher launches own traceability app
Butcher launches own traceability app
A family-run butchers in Telford that has been open for almost four decades has launched a new app to help trace where their meat comes from.
Kay Badley in the shop in Trench demonstrating part of their new ‘app’roach to traceability
Staff at G. N. Badley & Sons, in Trench, can use the online application to track the goods coming into the shop and trace the origins of the beef they sell.
Managing director Simon Badley said: “We have had huge success with the launch of our website and online ordering system since it began in 2012 and it just prompted us to think how else we could use the internet to improve our business.
“An app for a butchers is not something you usually think of but we love the fact that this is a bit different.
“It is environmentally friendly because it does away with a lot of paperwork and also it means we can easily answer customers’ questions quickly when they ask about where their meat comes from or when a product will be in stock.
“In this increasingly fast-moving society small family businesses need to keep up and offer what will best suit the customers’ needs.”
The app has been developed in association with Telford based Midland Computers.
TO see how useful they are finding it email info@gnbadleyandsons.co.uk or visit the website www.gnbadleyandsons.co.uk
