Great British Beef Week to kick off on St George’s Day
Great British Beef Week to kick off on St George’s Day
Great British Beef Week (GBBW), organised by Ladies in Beef, returns this year to raise awareness of the quality and versatility of assured British beef, and its opening coincides with St George’s Day on 23rd April.
Running from 23rd April to 3rd May, the week aims to raise vital funds for those in need in the farming industry by partnering with the Royal Agricultural Benevolent Institution (R.A.B.I.) for the third consecutive year.
Yorkshire beef farmer, Rosey Dunn, the face of this year’s GBBW: “Ladies in Beef members are proudly passionate of the quality of British beef and want to encourage shoppers to not only know when they are buying quality assured beef but to actively seek it out.”
With figures purporting that the UK has lost over 100,000 beef breeding cows over the last three years (a decline of nearly 7% and accelerating), promoting traceable and fully assured Red Tractor British beef has never been so important, says Ladies in Beef.
Ladies in Beef is keen to encourage as many people as possible to get involved as possible. One of the easiest ways to do so is to host a beef lunch or dinner during GBBW and use the occasion as an opportunity to collect donations for R.A.B.I.. Organisers can share their recipe ideas or promote their beef dinner by tweeting @rabicharity and using the hashtag #BeefItUp.
Fundraising packs for Great British Beef Week 2015 are available from R.A.B.I. by calling 01865-724931 or e-mail suzy.deeley@rabi.org.uk
