Industry to get behind Red Tractor Week
With the Great British Food campaign set to begin this autumn, the UK food and farming industry is uniting to support Red Tractor Week, taking place between 12th and 18th September.
This year’s Red Tractor Week includes a programme of activity designed to highlight the provenance of Red Tractor food to shoppers and remind them of the stringent standards that are used to produce it.
Farmers will be taking part in events at major supermarkets up and down the country to talk to the public about how British food is produced, backed up by a huge on-pack sticker promotion. Industry bodies will also be spreading the message through digital and social media activity.
British Sausage Week, like Red Tractor Week, will form part of this year’s Great British Food Campaign.
Environment Secretary, Andrea Leadsom, said: “Whether it’s beef from the hills and pastures of the West Country or Yorkshire’s famed Wensleydale cheese, British food is renowned around the globe for its quality, innovation and tradition.
“The Red Tractor logo is an iconic symbol of this – assuring shoppers that their food is traceable, safe to eat and produced responsibly.
“It’s wonderful to see our world-leading food and farming industry joining forces to encourage everyone to shop smart and support British farmers.”
Additional events for the Great British Food campaign include the NFU’s Back British Farming Day on 14th September, British Food Fortnight, which starts on 17th September, and British Sausage Week, which gets underway on 31st October.
Andrew Blenkiron, Suffolk farmer and vice-chairman of Assured Food Standards, commented: “This autumn’s coordinated campaign of activity gives the farming and food industry a huge opportunity to communicate the values of British food.
“People will be able to get an even better understanding of the standards that British farming adheres to, further increasing consumer loyalty and the purchasing of Red Tractor labelled products.”
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