Most intense Welsh Beef advertising campaign ever launched
Most intense Welsh Beef advertising campaign ever launched
The most intensive Welsh Beef advertising campaign ever run in the build-up to Christmas was launched at the Royal Welsh Winter Fair.
The campaign includes TV and digital advertising, billboard posters, and a special microsite linked to a competition to win a fantastic prize for Christmas.
Special full colour and glossy recipe leaflets have been printed and distributed to butchers across Wales to give away free to customers, while Welsh Beef remains the sponsor of a prime time ITV countryside show through December.
“This is one of the most intense and ambitious advertising campaigns we have mounted for Welsh Beef in the run-up to Christmas, and shows that Welsh Beef has the same high standards of quality as Welsh Lamb,” said Laura Dodds, Market Development Manager with Hybu Cig Cymru – Meat Promotion Wales.
“We want families to make Welsh Beef their first choice for Christmas dinner. It’s the perfect way to show our support for Welsh farmers, local butchers and retailers while having a great time!
“Christmas is a special time for everyone. Our slogan – Come Home for Christmas – is our way of saying that Welsh Beef is the perfect way to bring the family together for this festive occasion to share some quality time,” she said.
“A delicious, home-cooked Christmas dinner with Welsh Beef and shared with family and friends – what could be a more welcoming thought?”
The TV campaign will have 32 advertising slots in English on ITV Wales, with a further 22 in Welsh on S4C from now until December 15th.
Large billboard posters will appear in 26 locations across Wales, including Cardiff, Swansea, Merthyr, Pembroke Dock, Holyhead, Caernarfon and Maesteg.
Digital advertising banners will appear on popular websites online, and a special microsite has been set up – WelshBeefChristmas.com – where visitors will have the chance to enter a competition to win a joint of Welsh Beef and £500 to spend on other food and drinks for the family.
Customers at independent butchers and supermarkets across Wales will be able to pick up glossy recipe booklets containing six delicious recipes for Welsh Beef, while ITV Wales’ Friday evening primetime countryside programme Coast and Country will continue to be sponsored by Welsh Beef.
“This is a major campaign to encourage families to choose Welsh Beef for Christmas this year – there’s nothing finer for the most important meal of the year,” said Miss Dodds.
Welsh Beef benefits from the Protected Geographical Indication (PGI) designation awarded by the European Commission. This means that only cattle born and raised in Wales and processed in HCC approved abattoirs or cutting plants can be legally described as Welsh. If in doubt, look for the PGI logo alongside the Welsh Beef logo in your local butcher’s shop.
