NPA to lobby MEPs hard on animal welfare
NPA to lobby MEPs hard on animal welfare
British pig farmers will lay claim to being the most forward-looking in Europe when they join host Vicky Ford MEP and other MEPs for a British breakfast in Brussels on 26th February.
Richard Longthorp will urge retailers to stick to their horsegate promises.
They will cite the industry’s skilling-up programme in readiness for the global food challenges of the future, along with ground-breaking animal welfare audits and an advanced tracing system for every pig.
“Combine this can-do attitude with the fact that 90% of our pigs are covered by an independently-audited quality assurance scheme and almost a third are also inspected by RSPCA for its animal welfare label, and you can see we really do have something to shout about,” National Pig Association chairman Richard Longthorp will tell MEPs at the breakfast organised by the British Agriculture Bureau in association with the NFU and NPA.
At the breakfast, NPA officials will pursue the sector’s new ‘Keep-It-Up’ messaging which reminds consumers why British pork earns a premium over commodity pork produced on the continent, and urges retailers to stick to their horsegate promises to source more British pork.
