Pulled pork is thrust of new BPEX campaign
Pulled pork is thrust of new BPEX campaign
BPEX is launching a new pork promotion campaign in the spring and details of what is happening will be outlined at Regional Producer events.
There will be an update on the new BPEX marketing strategy and team plus details of the 2015 campaign which aims to start rejuvenating the image of pork among younger consumers.
BPEX head of marketing Kirsty Walker said: “Consumer research has shown us that pulled pork is a dish consumers are keen to know more about and it also utilises shoulder, one of the less popular cuts.”
BPEX head of marketing Kirsty Walker said: “The focus of this will be on pulled pork. Consumer research has shown us that pulled pork is a dish consumers are keen to know more about and it also utilises shoulder, one of the less popular cuts.”
“Extensive research showed that pork had a comparatively poor image, particularly among younger people who didn’t know how to cook it. There will also be an update on the retail market, how pork is performing.”
On the technical side, the conferences will look at how to optimise the amount of pig meat sold per square metre. The programme will highlight key areas for focus, from insemination through to sale.
The dates and locations are:
18th November Diss Rugby Club
19th November The Granary, Kidderminster
25th November Wetherby Racecourse
1st December Exeter Rugby Club
2nd December Newbury Rugby Club
Full programme details and online booking are available by clicking here. Places can also be booked by calling 02476 647 8792.
