Recipe videos to be launched by QMS
Quality Meat Scotland (QMS) is to launch a series of quick-step recipe videos showing consumers how to make simple, nutritious meals using Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork.
Quality Meat Scotland’s braised pork ragu.
Each video is less than 60 seconds and will be launched on QMS’s Good Family Food Facebook page.
The videos of the series will show viewers how to make braised pork ragu and beef wellington.
“This new series of videos will highlight to busy parents just how easy it is to cook with quality local ingredients,” said Carol McLaren, QMS head of communications.
“The recipes have been created in simple steps using short, fast-motion videos which are optimized for Facebook to ensure they appeal to today’s social media savvy consumers who are increasingly looking online for recipe inspiration.
“As well as being easy to prepare, these recipes are all very nutritious and dishes the whole family can enjoy.”
The recipe series will initially focus on Scotch Beef PGI and Specially Selected Pork, to time with the campaigns behind the brands, with the new Scotch Lamb PGI video recipes being launched in the coming months to time with the Scotch Lamb campaign.
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