Red Tractor Assurance promotion proving a success
Red Tractor Assurance promotion proving a success
Red Tractor Assurance (RTA) has reported a positive response to its on-pack barbecue promotion and visibility of the Red Tractor Assurance (RTA) logo, halfway through the campaign.
Alex James will be hosting a barbecue for competition winners.
The promotion is currently featured on pre-packed meat ranges in major retailers and supported by online marketing activity, with the aim of driving awareness for Red Tractor standards.
In-stores for a total of seven weeks, the activity comprises on-pack promotional stickers giving shoppers the chance to win a host of barbecue-themed prizes, including tickets to a summer VIP barbecue party hosted by Red Tractor ambassador Alex James. According to RTA, daily and weekly competitions online and via social media channels, have generated more than 7,400 online entries, with the campaign encouraging record levels of traffic to www.redtractor.org.uk.
RTA marketing manager, Andy Thompson, said: “Despite still having a couple of weeks to run, this has been one of our largest and most successful campaigns to date. With barbecues a summer favourite, it is an ideal time to educate consumers about the importance of choosing quality assured Red Tractor products and the range of barbecue friendly foods on which it is applied; from fresh produce, bread and dairy to meat and poultry.”
