Research finds poultry meat most popular with consumers
Research finds poultry meat most popular with consumers
Almost seven tenths of people buy and consume more poultry meat than any other meat, new research for the British Poultry Council (BPC) has revealed. Research commissioned ahead of Food Safety Week (16th to 22nd June) and carried out by Populus, shows that poultry meat (Chicken, Duck, Goose and Turkey) is the most popular meat to buy and eat for 69% of consumers, compared with Beef for 16%, Pork for 11% and Lamb for 4% of those surveyed.
BPC chief executive, Andrew Large: “Our research suggests there are some important gaps in consumers’ knowledge and it is vital that we support efforts to get the kitchen hygiene message across during Food Safety Week.”
The findings also reveal that three quarters (76%) of women eat poultry more than other meats, compared to less than two thirds of men (63%). Poultry is also the younger respondent’s meat of choice with 79% of 18-24 year olds, 78% of 25-34 year olds, falling to 66% of 55-64 year olds, and 60% of those aged 65 and over – all eating poultry meat more than any other.
The findings are revealed on the launch of the Food Standard Agency’s annual Food Safety Week , which this year focuses on telling consumers ‘Don’t wash raw chicken.’ The advice is designed to prevent any remaining bacteria in raw meat and juices being spread around the kitchen onto other food or preparation surfaces. Our survey also found that whilst 78% of people are confident they know how to minimise foodborne illness, around a third believe (31%) that consumers do not know enough to ensure the food is cooked safely and would benefit from further education.
