Scottish shoppers urged to ‘Do More with Pork’
Quality Meat Scotland (QMS) has launched a new six-week Specially Selected Pork campaign.
The new campaign will be supported press, online and radio advertising.
Using the slogan ‘Do More With Pork’, the campaign is aiming to showcase the quality, affordability and versatility of Specially Selected Pork to Scottish shoppers.
The campaign will be supported by online, radio and press advertising, whilst 300 independent butchers, who are members of the Scotch Butchers Club, will also receive promotional packs containing recipe cards and resources to help them boost their sales of Specially Selected Pork.
Laurent Vernet, QMS’s head of marketing, said: “This year’s campaign is very much building on the 42% brand recognition we already have with Scottish shoppers, so that when consumers go into their local butchers or supermarket they are looking to put pork into their shopping basket.”
“The Specially Selected Pork logo not only assures quality in every bite but also assures consumers that animals have been reared to animal health and welfare standards approved by the Scottish SPCA.”
QMS expects the campaign to reach over three million consumers.
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