Trade and marketing focus for AHDB Beef and Lamb seminar

Trade and marketing focus for AHDB Beef and Lamb seminar

Opportunities for beef and lamb in a post-Brexit landscape will be addressed at the 2016 AHDB Beef and Lamb stakeholder seminar, which will take place in Stratford-upon-Avon on Thursday 8th December.

Seminar speakers will include Paul Clayton from the US Meat Export Federation (USMEF), who will discuss the opportunities for UK beef and lamb on the American market, and David Wagstaff from Noble Foods, who will focus on the importance of innovation and creating a successful brand.

Laura Ryan

Laura Ryan will discuss AHDB’S strategic direction for the next three years at the seminar.

In addition, Gwyn Jones, chair of Responsible Use of Medicines in Agriculture (RUMA), will speak about the challenges presented by anti-microbial resistance (AMR).

AHDB head of exports, Peter Hardwick, and sector strategy director, Laura Ryan, will look at the post-Brexit options for trade and AHDB Beef and Lamb’s strategic direction for the next three years, respectively.

The seminar will be aimed at stakeholders and industry partners.

AHDB Beef and Lamb sector strategy director Laura Ryan said: “The seminar is a great opportunity for those involved in the English beef and sheep supply chain to hear from some high-profile speakers who can offer valuable insights which will benefit their own organisations.

“It will also be a chance for attendees to be briefed on some of the headline priorities of AHDB Beef and Lamb’s new three-year strategy, which will be launched in early 2017.”

A series of open meetings for levy payers will follow in January 2017 in the following locations:

  • Exeter (Monday 9th January)
  • Hereford (Tuesday 10th January)
  • Aylesbury (Wednesday 11th January)
  • Scotch Corner (Thursday 12th January)

The AHDB Beef and Lamb stakeholder seminar is free to attend. For more information e-mail events@ahdb.org.uk.

To register your interest for the open meetings e-mail angie.miley@ahdb.org.uk.

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