ABP secures €50 million deal to supply beef to Wowprime

ABP secures €50 million deal to supply beef to Wowprime

ABP Food Group has secured a three-year agreement valued at €50 million, with Asian restaurant chain Wowprime Corporation, to supply beef to its restaurants across China.

ABP, founded by Larry Goodman, is one of Europe’s privately owned agribusiness companies. It is also said to be the largest beef processor in Ireland and a major player in the UK.

The announcement was made today at an event hosted by the company in Shanghai.

Left is Mark Goodman, Managing Director of ABP’s International Division and on the right is Ireland’s Minister for Agriculture, Michael Creed.

Wowprime has 151 restaurants in China, and offers customers a mix of traditional Asian and Western cuisine across 18 restaurant brands.

ABP beef will be available in two of Wowprime’s restaurant brands: Wang Steak and Tasty.

Mark Goodman, managing director of ABP’s International Division, added: “ABP Food Group is delighted to sign this initial and exclusive agreement with Wowprime.”

Stanley Lin, managing director of Wowprime China, said: “We look forward to building our relationship with ABP Food Group in the years ahead.”

Earlier this year, ABP Food Group extended its range of Irish Nature Organic striploin, ribeye and T-bone steaks with YATA, a Hong Kong based supermarket chain.

Michael Creed TD, the Minister for Agriculture, Food and the Marine, has said he hopes it will be “the first of many such transactions for Irish companies. Partnering with large Chinese restaurant companies such as Wowprime is the ideal manner to bring quality Irish beef to Chinese consumers.”
The company also exports Irish beef to the Philippines and Japan, and the beef products are now available in all of the retailer’s 10 stores in the prefecture.

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