Aldi partners with Tulip
Aldi has partnered with meat supplier Tulip Ltd in a two-year deal as consumer demand for fresh pork rises.
The partnership aims to help satisfy increased demand for high quality fresh Scottish pork products in particular.
Pig farmer Roderic Bruce, based in Aberdeen, supplies Aldi through Tulip.
Consumers are said to increasingly be turning to pork as a low-fat meal option, from chops to mince.
The new Aldi range consists of eight products including Scottish Lean Pork Medallions, Scottish Lean Diced Pork and Scottish Lean Pork Mince (5% fat).
Tulip will now supply fresh Scottish pork to all 81 Aldi stores across Scotland.
The new partnership is said to be an example of the retailer’s commitment to stocking 100% Scottish SPCA Approved Pork and its continued support of local farmers.
Julian Weeks, customer director at Tulip Ltd, said: “We’re delighted to form a partnership with a retailer so committed to helping Scottish farmers.
“At Tulip, we are dedicated to creating the highest quality products and factor in sustainability at every level of the company supply chain. It’s all ensuring the long-term future of the Scottish pig industry.”
Graham Nicolson, group buying director, Aldi Scotland, added: “As a retailer, we are unwavering in our commitment to bring consumers the finest, 100% Scottish SPCA Approved Pork.
“We’re delighted to continue our excellent relationship with Scottish farmers and form our new partnership with Tulip.”
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