Barbeque season sees Tesco increase sales
The latest report from Kantar Worldpanel indicates that supermarket Tesco has increased sales by 1.8% year on year, attracting over 250,000 additional shoppers during the past 12 weeks.
The report, published for the 12 weeks ending 21st May, suggests that this increase has been helped by promotions on barbecue foods as the weather gets warmer, with sales of fresh meat growing well ahead of the market at 4.3% vs. 0.9% overall.
With support from the Food Love Stories campaign encouraging the Great British public to cook more from scratch, fresh produce also performed particularly well for the retailer.
The latest grocery market share figures from Kantar reveal overall that supermarket inflation continues to rise – up 2.9% during the past 12 weeks – contributing to another period of growth for the grocery market.
Overall sales grew by 3.8% year on year, the market’s best performance since September 2013.
Chris Hayward, consumer specialist at Kantar Worldpanel, commented: “The big four have collectively grown by 1.6% overall, while Aldi and Lidl together grew at their fastest rate since January 2015.
“With sales up 19.2% year on year, the pair achieved a record market share of 12.0%. 62% of the UK population shopped in an Aldi or Lidl during the past 12 weeks, compared to just 58% this time last year – that’s an additional 1.1 million households visiting either of these stores.”
Hayward continued: “Once again all ten grocers have seen sales increase, no doubt boosted by higher prices as inflation continues. Own label is also a major source of growth for all of the retailers, with sales up an impressive 6.0% year on year in contrast to branded products which grew by just 0.6% during the same period.
“Asda has also increased shopper numbers by over 360,000 in the past 12 weeks. In particular, the retailer has taken advantage of own label’s growing popularity with consumers – its recently revamped ‘Farm Stores’ line helped increase sales of the grocer’s cheapest private label tier by over 20% year on year.
“Morrisons once again saw the best performance of the big four supermarkets, while also celebrating six consecutive periods of sales growth. Sales increased by 1.7% year on year for Sainsbury’s, fuelled by a strong performance both online and for the retailer’s Local convenience stores. Waitrose saw sales up 3.3% year on year, although its market share slipped slightly to 5.2%.”
Growing well ahead of the market, Iceland increased sales by 8.6%, while Ocado held share steady at 1.3%, with sales growth of 9.4%.
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