Campaign launched to help stimulate demand for lamb

Campaign launched to help stimulate demand for lamb

AHDB Beef and Lamb has launched ‘Discover Great Tasting & Easy Lamb’, a new trade-focused promotional campaign aiming to help stimulate demand for lamb.

PrintThe multiple retail sector will benefit from a range of advertising, promotional, marketing and in-store materials, including on-pack stickers and promotional literature for in-store butchers to display on serve-over counters. Independent retailers will receive a point of-sale kit with promotional material to display in-store.

Running in parallel with the trade marketing activity this autumn is a £1.6 million consumer advertising campaign, including national TV and online advertising, to promote QSM lamb and beef. The ‘Midweek Mini Roast’ advertisement returns to screens for a five-week period from week commencing 2nd November on ITV, Channel 4, Channel 5 and Sky.

Previous / Next posts...

Submit a Comment

Your email address will not be published. Required fields are marked *