EU producers to receive increased budget for promo
It’s been announced that EU producers will receive an increased budget of €133 million in 2017 to promote EU agricultural products outside and inside the EU and to continue finding new markets.
Beef and pork are amongst the EU products that will receive additional funds for promotional activity in 2017.
The agri-food sector will receive up to €133 million next year, compared to the €111 million it was granted this year. It’s reported that the funding will assist EU agricultural produce find new markets outside of the Union.
The amount of €133 million will co-finance several programmes, most of which will target third countries and regions, including China, the Middle East, North America, South-East Asia and Japan.
EU commissioner for agriculture and rural development Phil Hogan said: “I welcome these new programmes, especially in the context of the recent market difficulties. I was just now travelling in Asia as part of our efforts to boost agri-food exports, and I am struck by the interest being shown by importers and consumers in this part of the world.
“The further expansion of our promotion programmes next year is also particularly important as this will also help to stimulate growth and jobs in the agri-food sector. EU wide, we see that an increase in exports of €1 billion supports roughly 14 000 jobs.
“I am particularly pleased that this includes a new initiative to boost products from sustainable agriculture.”
A call for proposals to benefit from the 2017 promotion budget will be launched in January 2017 at the latest.
Meat products will be the second most advertised products throughout the campaign, taking up 17%, following fruit and vegetables, which will receive 30% of the programmes.
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