Minister supports Red Tractor week

Minister supports Red Tractor week

George Eustice

George Eustice: “By choosing food labelled with the Red Tractor, shoppers are showing their support for our hard-working farmers.”

Minister of State at DEFRA, George Eustice MP, has pledged his support for this year’s Red Tractor Week which begins on Monday 14th September.

This year’s promotion involves on-pack stickers giving shoppers the chance to win a Farm Stay mini break worth £350.

The promotion will run across all Red Tractor pre-packed branded goods, including meat and poultry, dairy, cereals and fresh produce – equating to millions of pounds worth of assured food. ASDA, Tesco, Morrisons, Waitrose, Cooperative, Lidl and Aldi have already signed up to take part.

Eustice said: “The Red Tractor label helps shoppers have confidence that the produce they are buying has been grown to British standards. By choosing food labelled with the Red Tractor, shoppers are showing their support for our hard-working farmers.”

Red Tractor will use the promotion to raise awareness of the standards behind the Red Tractor and encourage consumers to look for the logo on-pack. Alex James, Red Tractor brand ambassador, will be appearing on TV and radio during the week to promote the on-pack promotion.

Farmers are also being encouraged to get involved through a high profile social media campaign #trustthetractor by telling consumers what they do and why supporting Red Tractor is so important.

For more information and to get involved visit www.redtractor.org.uk/get-involved.

Farmers wanting more information can click here http://bit.ly/simple-guide

 

 

 

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