Sainsbury’s premium protein sales up 25% in Q3
Sainsbury’s has reported volume market share gains in the last quarter, with its Taste the Difference meat, poultry and fish range seeing 25% growth from 2019 levels.
According to the retailer’s report, grocery sales in the six weeks to 8th January 2022 were slightly below 2020/21 levels, but were up 6.6% versus Q3 2019/20 and sales remained ahead of last year over the key Christmas weeks.
Products from the Sainsbury’s Quality range that were price matched with Aldi products, including turkey crowns and gammon joints, sold over 20% more volume than in 2020.
In 2021, the retailer launched over 300 new Christmas products, including 100 premium Taste the Difference products. Products sales in this range were up 13% over two years in the key Christmas weeks, as the retailer reports the change being down to customers choosing to “treat themselves and trade up.”
Sainsbury’s expects to report underlying profit before tax of at least £720 million this financial year, an increase of £60 million on last July’s forecast.
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