Substantial sales growth for poultry and burgers
The latest data from Kantar Worldpanel, covering the 12 weeks to 12th August reports strong performance from both burgers and chicken, with sausages also performing well.
After the summer heatwave, the weather has had a huge impact on the market and Kantar reports strong growth for burgers and grills despite the recent cooling temperatures.
Reports see a strong performance from both burgers and chicken, with sausages also performing well.
Burgers remain the ‘standout’ product range, attracting 1.1m more shoppers and seeing 3 million more trips. Sausages are also seeing benefit, with 420,000 more shoppers, featuring 2.2 million more visits.
Nathan Ward, business unit director for MFP, explains: “This has been driven by increased promotions, with volumes on promotion up 18% year on year, and strong growth from the older shoppers in the market.”
However, poultry remains the ‘big winner’ overall, with both primary and processed markets showing volume growth. Primary chicken has also continued to grow, with volumes sold when on deal up 12% year on year.
Chicken breasts (+7.2%) and legs (+4.3%) are driving the volume growth, but whole birds continue to see lower but good growth – up 2.3% in volume compared to last year.
Ward explains: “There has been 470,000 more shoppers buying chicken breasts as volumes on promotion rise 43% year on year, helping to drive 1.1m more trips.”
Sales of chicken legs are also growing through promotions – up 9.4% on last year – which is driving bigger trips from a similar sized shopper base.
In more general terms results show a poorer performance in red meat – with primary beef, lamb and pork all seeing volume losses.
A decline in shopping trips are behind this, with lamb featuring in 3.5 million fewer trips and beef 1.5 million.
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