The British Game Alliance welcomes new board members

The British Game Alliance welcomes new board members

The newly launched official marketing body for the UK game industry, British Game Alliance (BGA), has announced the appointment of two new members to its board.

Feathered and wild game is gaining interest amongst consumers and is now to be supported by an official marketing board.

Charlie McVeigh, chairman of Citigroup’s Investment Banking and Simon Chantler, founder of Meadow Foods, are the newest members to the board.

They join Alan Beynon, founder of St David’s Vets and chairman Ivan Shenkman, founder of PSL Food Group.

BGA has described it as a privilege to have a board made up of passionate and experienced personnel.

Managing director of BGA, Tom Adams, said: “The BGA is pleased to welcome Charlie McVeigh and Simon Chantler to the BGA board.

“They both bring a wealth of business acumen matched with a passion for shooting which will help ensure that the BGA delivers on its aims.

“I want to thank the BGA board members for devoting so much of their time. We hope the shooting community can continue to support the BGA in its goals of securing the game market and bringing in effective self-regulation.”

BGA is a new non-profit organisation, which states it works to promote the value of all feathered game to the public whilst exploring new markets at home and overseas.

It promotes game across all sectors, running its ‘British Game’ assurance scheme for participating shoots.

This allows members to boast ‘best practice’ whilst accessing new markets and benefiting from the continual increase in value of game.

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