Tulip Ltd partners with pork snacks company
Pork producer Tulip Ltd has teamed with pork snacks company, Snaffling Pig, to bring a new range of gammon steaks to the UK market.
Snaffling Pig founders Nick Coleman and Udhi Silva.
The new chilled products are Snaffling Pig’s first venture into uncooked meats, created to offer a quick and easy meal time solution that will drive the growth into the £283 million gammon category.
Products will be created at Tulip’s Westerleigh site following significant investment in recent years to enhance gammon production capabilities and capacity.
Daniel Thiem, senior customer marketing manager, Tulip Ltd, says: “At Tulip we work with suppliers to ensure we have the latest technology available to be truly innovative and to create new products that meet a need in the market and help our customers drive sales.
“The Gammon category has a lot of potential for growth and we think the Snaffling Pig steaks will bring the product back to front of mind for shoppers.”
The product launch is said to be supported by a wider marketing campaign, engaging food influencers across social media, as well as product sampling using the Snaffling Pig Co. ice cream van.
Nick Coleman, Snaffling Pig founder & CEO, says: “At Snaffling Pig, flavour is crucial to us. We’ve had great success with our pork snacks, and now we’re on a mission to change perceptions that gammon is old fashioned and lacks versatility.
“We’re bringing excitement to the shelf with our colourful packs and branding, which appeals to a younger audience than is typically buying the cured meat at the moment.”
The first two Snaffling Pig chilled gammon steaks (packs of x2) will launch exclusively in Sainsbury’s from 16th January at £3.99 RRSP.
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