Tulip Ltd secures Premium Sausage Contract with Co-op
Tulip Ltd has further reinforced its partnership with Co-op, having secured a new business win to supply sausages.
Having agreed a new long-term agreement between Tulip and the Co-op in April 2018, the retailer has now awarded Tulip a contract to supply nine all-year-round product lines from September 2019.
Adrian Prior, category trading manager at Co-op, said: “Co-op is delighted to further build its relationship with Tulip as they support us with our premium sausage range. Extending our long-term strategic partnership will enable us to work with them on developing sales of this important category.”
Zoe Bruce, customer director – Co-op, Tulip Ltd, commented: “Our partnership with Co-op is a model of the way we like to work with our customers – sharing knowledge and championing innovation to help both parties grow.
Andrew Cracknell, CEO of Tulip Ltd.
“We are very much looking forward to bringing our traditional craftmanship and passion for great tasting food to Co-op’s premium own brand sausage offering, which form part of Co-op’s commitment to supplying shoppers with 100% British higher welfare RSPCA-approved pork products.”
Andrew Cracknell, CEO at Tulip Ltd, said: “I am absolutely delighted that Co-op have made the decision to award us with their premium sausage business, demonstrating our strong strategic partnership. This is a vote of confidence in our ability to deliver and comes at a time when we are proactively developing our fresh sausage operations with new investment.”
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