Tulip Ltd to become Pilgrim’s Pride Ltd
Tulip Ltd has announced that its name is set to change to Pilgrim’s Pride Ltd from 31st August 2020.
Pilgrim’s Pride Corporation acquired Tulip Ltd in October 2019 and the change in corporate identity is the latest step in the company’s integration programme.
Andrew Cracknell, CEO of Tulip Ltd, said: “The Pilgrim’s culture, vision, values and strategy perfectly translate to our business and seamlessly compliment the strong foundations of our business.
“This is an important milestone as we continue our integration into the Pilgrim’s family, and an exciting time for the Pilgrim’s UK team, our farmers, customers and suppliers.”
A full rebranding project is now being rolled out across the business and will continue into 2021.