Accles & Shelvoke adopts new owner’s name into its brand
Accles & Shelvoke has changed its name to Frontmatec Accles & Shelvoke and revealed a new logo, following the company’s merging into the Frontmatec group in May 2017.
According to the company, the new brand has been designed to reflect the “new approach and ideas” that the Danish company has brought into the Birmingham-based company.
Accles & Shelvoke was acquired by Frontmatec in May 2017, as the Danish company looked to offer a full product and service solution to the red meat industry.
The addition of Accles & Shelvoke to the group has also given it a large share of the global captive bolt equipment market.
Jesper Gade, global marketing director for Frontmatec, said: “By combining Frontmatec and Accles & Shelvoke we are bridging our strategy for creating a strong global corporate identity under the Frontmatec name and utilizing our global presence to further develop the captive stunning business with the name that for more than a century has been synonymous with captive stunning tools.
“The new brand sends a clear signal of fully incorporating the Accles & Shelvoke business into the Frontmatec group while retaining the unique heritage of Accles & Shelvoke for the captive stunning program.”
The company will continue to sell its stunning tools under the CASH® brand.
Joe Holland, general manager of Accles & Shelvoke, commented: “Following the acquisition, Accles & Shelvoke is aligning its core identity with that of the new owners Frontmatec by incorporating the corporate identity of the group.
“Under the new leadership, we are looking to introduce new products and improve on our existing range, while maintaining the high standards of manufacturing that our customers have come to expect from us.”