AHDB announces return of Love BBQ campaign
AHDB has announced that its Love BBQ campaign is set to return on 1st May.
The 2023 campaign will encourage consumers to celebrate the taste of summer by trying its easy barbecue pork, beef and lamb recipes.
Timed for when hosting friends or family for the Coronation or bank holiday weekends, there will be numerous recipes for consumers to try using premium cuts, such as beef, lamb and pork steaks, as well as homemade burgers and kebabs.
No further details of the activity have been announced yet, but AHDB’s website says the campaign details will be released soon.