AHDB Pork responds to claims on the impact of IARC publication
AHDB Pork has responded to the latest retail data from global insight (IRI), which claims sales of pre-packed sausages and bacon sales are down following the recent publication by the World Health Organisation’s International Agency for Research on Cancer (IARC).
According to AHDB Pork, Kantar Worldpanel figures for the four weeks ending 8th November saw the total fresh pork market down 1.5% in volume. Specifically within this, ham was down 0.7%, bacon 5.3% and pork sausages 6.6%.
Alternatively, the IRI data revealed value sales for bacon and sausages were down 16.5% and 13.9% respectively for week ending 7th November.
AHDB Pork suggests the disparity between the sets of data is due to Kantar data – which is based on a consumer panel of 30,000 households – including a read of the hard discounters (Aldi and Lidl).
“We at AHDB use Kantar data because it includes a read of the hard discounters, offering us a more detailed picture of what the market in its entirety is doing,” Kirsty Walker, AHDB Pork head of marketing, said.
In the four weeks ending 8th November, the hard discounters saw a 20.7% growth in pork sausage sales, a 25.4% growth in bacon sales and a 28% growth in ham.
In a statement made to Meat Management, Walker added: “While bacon and pork sausages were behind at a total market level, it was not a trend which can be applied across all products and retailers and therefore we cannot accurately assess the impact the IARC announcement had, if any on sales performance.”