AHDB to be more a single entity rather than separate sectors?

AHDB to be more a single entity rather than separate sectors?

A vision for the Agriculture and Horticulture Development Board (AHDB) has been outlined by the Food and Farming Minister George Eustice and the new AHDB chairman Peter Kendall when they addressed AHDB employees at their Stoneleigh Park offices.

Parliamentary Under Secretary of State for farming, food and marine environment, George Eustice said: “It is vitally important that we all concentrate on addressing the future needs of levy payers. I have been encouraged by the way AHDB is becoming a more focused and efficient organisation.

AHDB chairman, Peter Kendall (left) and Minister George Eustice at Stoneleigh.

AHDB chairman, Peter Kendall (left) and Minister George Eustice at Stoneleigh.

“There is an important question about whether AHDB should be more of a single entity rather than operating as six separate sectors and I’m pleased that the board has already started to look at this.

“AHDB is an organisation with a recognised wealth of expertise in so many areas – exports, knowledge transfer, R&D. Let us get the message out there that this expertise is working hard for the levy payer and making a real difference.

AHDB Chair, Peter Kendall told employees: “One of the biggest global challenges we face is food security. Knowing this, UK farmers need to be growing more. Instead, we are growing less and importing more. I want AHDB to help to reverse this.

“My vision for AHDB is for us to be right at the heart of ‘growing British agriculture’ by:

  • Developing world beating technology
  • Increasing the uptake of technology and innovation on farms
  • Providing the best and most up to date market intelligence
  • Growing our exports
  • Attracting and up-skilling producers and their staff.

“We’ve got a great story to tell, great examples of our levy-payers’ levy in action – and as long as we aim high, there’s a lot more to come.”

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