Alex James hosts first red tractor recruit event

Alex James hosts first red tractor recruit event

Food writer, award winning cheese maker, musician and Red Tractor Brand Ambassador, Alex James, recently hosted a bonfire party for over 75 guests to celebrate a growing community of everyday people who have been recognised as Red Tractor Recruits.

Alex James aims to set food world alight as a Red Tractor ambassador.

Alex James aims to set food world alight as a Red Tractor ambassador.

These individuals have gone out of their way to champion Red Tractor Assured food and where it comes from across the UK.

Last year, Red Tractor launched the campaign “Trust The Tractor”. The campaign highlighted that when you see the Red Tractor logo you can trust that the product has met responsible production standards at every critical stage of the food supply chain and is traceable back to being independently inspected and assured farms in the UK.

To celebrate all UK food and farming under the Red Tractor mark, Alex hosted a bonfire party on his Oxfordshire farm and 45 Red Tractor Recruits and their families turned out in force.

During the evening the guests enjoyed a spectacular bonfire and firework display, along with Red Tractor sourced food and drink including Red Tractor Assured pork, potatoes, cheese, apple juice and seasonal cocktails.

Alex James said: “It was brilliant to see such a mixture of people – including farmers, parents, food bloggers and food businesses, all united by a passion for good food. It was a chance for us all to share ideas and inspire each other on ways we can increase knowledge across the country of how food is produced, and why people can Trust the Tractor.”

Previous / Next posts...