Balham butcher scores as new face of Premier League in U.S.
Q Guild butcher, Gary Chadwick, who owns and runs Chadwicks Butchers in London’s Balham High Road, has been chosen as the face of the Premier League in the United States.
The advert, which is being aired on NBC and NBCSN screens across the U.S this month and is expected to be seen by millions of TV viewers, explains the intricacies of the Premier League’s little-known relegation system.
Chadwick was chosen to appear in the commercial from a shortlist of British butchers and was joined by a 20-strong film crew in his shop for filming.
Explaining the reason behind the commercial, Chadwick said: “The profile of English soccer is going through the roof across the pond. In effect, the advert gives U.S. viewers a metaphor to explain how the Premier League works when it comes to relegation, because they don’t have such a system in the States. It will be screened for the whole relegation battle until the end of the season.
“They wanted a charismatic English butcher and said I was the ideal candidate. I’m told some of their people thought I was an actor and that if the meat game ever falls through I’d got another calling in life!” Chadwick added.
Chadwick has been a butcher for over 40 years, having owned and run Chadwicks for the past 17 years. Towards the end of 2015, a second Chadwicks Butchers shop was opened in Tooting High Street.
Chadwick is also the chairman of the Q Guild’s south region.