Bernard Matthews to refresh its brand

Bernard Matthews to refresh its brand

Bernard Matthews, is to refresh its branding to coincide with the retailer Back to School season.

The move is to be supported by a multimedia campaign that will cover national press, outdoor, online and in-store, the new food-focused look, starting with cooked meats, will begin rolling out to all major supermarkets this week.

The new activity includes a new modern Bernard Matthews logo, new pack design for all its cooked meats, frozen and fresh breaded poultry products, new cooked meat lines and a million pound marketing investment.

Bernard Matthews logo
Deborah Ewan, Bernard Matthews commercial director,said: “Our new brand refresh gives the brand a distinctive new look, excellent stand out on shelf and a real point of difference. It also reinforces our farming heritage and product provenance, something that customers have continually told us is important to them. It is also essential that we support and create awareness of the new branding, and so we are delighted to be running a million pound campaign to showcase this new look and the launch of exciting new products.”

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