Bord Bia (Irish Food Board) and Irish Beef have launched their annual BBQ initiative for 2022, which looks to spotlight the importance of sustainably produced beef.
This year’s promotion will feature two well-known British chefs, Nick Fitzgerald of Tacos Padre, based in Borough Market, and Patrick Powell of Allegra in Stratford.
The campaign, which will run for eight weeks, sees four new recipes shared across social media for cooks to recreate at home, as well as on-menu tasting opportunities at the chefs’ respective restaurants.
According to Bord Bia, the series will focus on sustainability to showcase “the unique landscape, and care that goes into producing grass-fed Irish Beef, as well as the versatility of different Irish beef cuts, including lesser-known steaks supporting carcass utilisation.”
Utilising as much of the animal as possible from nose to tail, the grass-fed Irish beef cuts featured include sirloin, topside rump, bavette and short rib.
Recipes and BBQ cooking tips will be available @Irish Beef and the chefs’ Instagram accounts, as well as on Irish Beef’s website over the summer months.
High quality beef
Emmet Doyle, UK category manager meat at Bord Bia, said that the companies were thrilled to be partnering with Nick and Patrick on this year’s campaign.
He said: “With totally different approaches, each of them has their own style but both share a passion for sustainably reared top-quality produce. With such a good handle of their craft, and deep understanding of the quality of Irish grass-fed reared beef, they have created dishes from lesser known BBQ cuts.
“Not only does Ireland’s sustainable grass-based farming methods deliver high standards in quality, traceability and animal welfare but also delivers great tasting beef which is of a consistently high quality and lends itself to a whole range of delicious BBQ dishes and cooking techniques no matter the cut.”
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
