BPEX to offer butcher kits as part of ‘pulled pork’ campaign

BPEX to offer butcher kits as part of ‘pulled pork’ campaign

Butchers will have access to new point-of-sale material, to be launched as part of BPEX’s advertising campaign for ‘pulled pork’ this May.

Keith Fisher

BPEX’s Keith Fisher is “hugely excited” by the potential impact of the campaign.

The promotional kits contain a range of material to help demonstrate the ease in which pork shoulder can be turned into pulled pork. Each kit will include a number of posters and window vinyls as well as copies of a 16-page recipe booklet dedicated to pulled pork.

BPEX butchery and product development manager, Keith Fisher, said: “We are hugely excited by this campaign and its potential impact on pork shoulder sales and wanted to give the independent retail sector every opportunity to benefit. We know that promotional kits are well received, not just by butchers, but also their customers, who can take much-needed recipe inspiration away with them. In fact, anecdotal evidence suggests that effective merchandising can increase sales by as much as up to 25 per cent.”

For more information or to pre order a kit call 024 7647 8807 or visit www.bpexentries.co.uk/pulledpork

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