British game market looks set to continue growth

British game market looks set to continue growth

According to the Fifty report by Mintel Market Research, British game meat is one of the world’s top 50 consumer growth markets thanks to the success of venison as an alternative to mainstream red meats.

The report references the 9% sales growth seen in the UK game sector in 2013/14 and suggests it is still growing.

Jack Knott of the Countryside Alliance’s Game to Eat initiative, dedicated to strengthening and securing the game market, said: “Although this report results from venison sales it will inevitably have a positive knock-on effect for other game meats.

“Wild game is high in protein, low in saturated fatty acids and contains higher levels of iron than any other red meat, getting this across to the public is vital to our success, and it is great to see this work paying off.”

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