Burger sales up in the North, one year on from ‘horsegate’

Burger sales up in the North, one year on from ‘horsegate’

Yorkshire Dales Meat Company says it has seen a 20% rise in sales of its products in ASDA stores across the North of England since the beginning of the horsemeat scandal this time last year.

Yorkshire Dales Meat Company’s range of burgers, steaks and meatballs are on sale in 50 ASDA stores in Yorkshire, the North East, North West and North Midlands.

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The business has seen a 20% boost in sales of its products in ASDA stores across these regions since a number of beef products from well-known suppliers were found to contain traces of horse meat in mid-January 2013.

Yorkshire Dales Meat Company, which is based on its own farm in Wensleydale, prides itself on only sourcing meat from suppliers that share its commitment to the highest standard in food provenance.

James Knox, financial Director of Yorkshire Dales Meat Company, said: “We’re obviously very pleased with these sales figures and put it down to consumers looking to buy meat – and, in particular, beef – from trusted sources since the beginning of the horse meat scandal.

“These tremendous figures also show great confidence in our beef products sold in the supermarket, and in the brand that we’ve worked so hard to create.

“We pride ourselves on knowing exactly where our meat comes from. If meat doesn’t actually come from our own farm, then you can be sure that it will have been sourced from suppliers that we know and fully trust.”

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