Cranswick project to fight food poverty

Cranswick project to fight food poverty

Cranswick plc. is launching a stakeholder collective to reduce food waste and tackle food poverty which is a new initiative, dubbed the Hull Food Save Project, using collaboration to create a community-based food distribution programme.

Cranswick’s Chris Aldersley is pleased to be tackling food poverty in a new initiative.

The launch of the Hull Food Save Project (for which Cranswick has partnered with food sharing app OLIO, Hull Food Bank and social enterprise FULL Food), follows a report by End Child Poverty, which shows that more than a third of Hull children are living in poverty.

As part of the scheme, Cranswick has committed to:
• Sponsoring a full time OLIO Community Market Maker which will manage the project to procure participating partners and help to create a wider Hull food sharing social network
• Donating a freezer to FULL Hull and Hull Food Bank and supplying them with a weekly fresh meat donation on an ongoing basis
• Support community sharing, which will include an emphasis on healthy eating, food skills, cooking lessons and breakfast clubs across the city

Chris Aldersley, chief operating officer at Cranswick plc, said: “We’ve invested in this project because it is Cranswick’s aim to join the Hull community together to tackle the local food waste issue in a way that solves the problem at its core.

“We’ve listened to the feedback from our employees and we know food waste is an issue close to their hearts, so by actively tackling Hull’s hunger issue head on, it is our hope, as a business and as a community, that we make a difference where it matters most. We would love the Hull Food Save Project to serve as a model for tackling food waste nationwide.”

Russ Barlow, general manager, Hull Foodbank, said: “Hull Foodbank are so excited and grateful for the work of Cranswick in initiating a community and business-based project to tackle the issues of food poverty and food waste in our area.

“We look forward to working with all the partners to help alleviate the very real problem of local people experiencing hunger and work towards a community that is enabled to share food that would otherwise go to waste.”

The Hull Food Save project is a build on the commitments Cranswick has already made as part of its Second Nature sustainability strategy.

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