Dalziel launches Belgium pork brand

Dalziel launches Belgium pork brand

Meat trade specialist Dalziel has launched its own premium pork brand, Glenvale Pork, under an exclusive partnership with Belgium pork producer Westvlees.

Glenvale pork.

Dalziel’s Glenvale pork.

Glenvale Pork is offered in a wide selection of cuts and trimmings for retail, catering and manufacturing butchers. It is the second exclusive meat brand to be launches by Dalziel, following the launch of it ‘Drovers beef range’in partnership with Dunbia just over three years ago.

Dalziel meat sales director, David Whyatt said: “We have worked with Westvlees for many years and believe this new brand will strengthen our share of the pork market in the UK. This is an exciting time for Dalziel’s meat division.”

Westvlees UK sales manager Michael Catry added: “As one of Europe’s leading pork processors, Westvlees continuously invests in the highest international quality and food safety standards to guarantee Glenvale’s premium quality status.

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