Diplomatic mission to help open US market for Welsh Lamb

Diplomatic mission to help open US market for Welsh Lamb

HCC – Meat Promotion Wales is confident there is a clear demand for top quality lamb in the USA which cannot be fully met by the nation’s farmers.

As a result a top level diplomatic mission leaves Wales for Washington next week, led by the Minister for Natural Resources and Food, Alun Davies, with the aim of opening up the American market to premium quality Welsh Lamb.

If successful it is estimated by Hybu Cig Cymru – Meat Promotion Wales, who organised the mission, that Wales could export 3,100 tonnes of Welsh Lamb to the USA every year, earning £20 million for the Welsh economy.

“Our research indicates that there is a demand for high quality lamb among the more affluent sectors of American society who are looking for alternatives to other sources of protein such as chicken or fish,” said HCC Market Development Manager Laura Dodds. “Welsh Lamb, with its Protected Geographical Indication (PGI) status, fits the bill perfectly for the discerning US consumer.”

Minister for Natural Resources and Food, Alun Davies said: “The quality and taste of Welsh Lamb is already well known throughout Europe and much of the world but we are constantly looking to break new markets and open up new business opportunities for Welsh food producers.

“I am very pleased to be leading this latest trade mission as it  provides us with an excellent opportunity to promote our lamb to some of the most discerning customers in the US and Canada.

“The visit is an excellent start to 2014 and an important part of Welsh Government and HCC’s work to develop the worldwide profile,  reputation and export of Welsh food and  ensure growth within our food and drink sector.”

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