EBLEX launches new initiative to help drive ram sales

EBLEX launches new initiative to help drive ram sales

Commercial interest in performance recording of sheep flocks has prompted a new initiative to help breeders drive sales of rams.

EBLEX’s Better Returns Programme (BRP) and Signet Breeding Services have introduced certificates to highlight flocks that have been measured by Signet’s team of accredited ultrasound technicians.

The certificates show the number of male and female lambs that have been measured and the number of management groups in which they are reared. These two figures provide an insight into the robustness of Estimated Breeding Values (EBVs) produced for the flock and the degree to which the breeders have invested in data collection.

Ram buyers will subsequently be able to identify those ram breeders that are committed to the highest levels of data collection and pinpoint the best stock.

Samuel Boon, EBLEX breeding specialist, said: “The demand for performance-recorded rams is on the rise and everyone recognises the value of data collection. Breeders involved in CT scanning their lambs will also be provided with certification that they can use at ram sales to promote their animals. It will also help ram buyers to source high-performing rams from flocks pro-actively measuring their lambs via ultrasound and CT scanning services – a win, win for breeders and buyers.”

Further information is available by visiting www.signetfbc.co.uk.

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