EBLEX launches new online image library

EBLEX launches new online image library

Following extensive development work, EBLEX has launched a hugely useful marketing tool for the meat industry in the form of an online image library. Users will be able to access a wide variety of high-quality beef and lamb-related images.

L-R: EBLEX's Martin Eccles and Nigel Haworth with a range of the new cuts.

EBLEX has developed the image library to give professionals working in the industry access to its extensive collection of images which they can then use when promoting their businesses.

The easy-to-use resource – which can be found on www.eblextrade.co.uk – enables registered users to access images in the following categories: ‘Raw’, ‘Cooked’ and ‘Landscape’. Users can choose whether to download high resolution images for use in print, such as posters and leaflets, or low resolution images for use on digital formats such as a website.

Images can be viewed at any time of the day and once an image has been selected it can be downloaded instantly.

Business development manager for EBLEX, Dick van Leeuwen, said: “There is huge demand from retailers, catering butchers and chefs for high-quality beef and lamb- related images and, thanks to the introduction of our image library, they are now able to access them in a quick and convenient way.

“The image library is just one of a number of exciting and innovative online initiatives planned for this year which are aimed at adding value to businesses throughout the retail and foodservice supply chains for beef and lamb. The EBLEX point-of-sale hub is another initiative which will be available soon. It will enable users to create their own posters and cabinet cards.”

To register to use the EBLEX image library, visit www.eblextrade.co.uk and follow the simple registration steps. Once registered, members will be able to ‘sign in’ and start viewing and downloading images immediately.

Varying levels of access will be granted to image library users. Members of the EBLEX Quality Standard Mark (QSM) Scheme will benefit from full access to over 550 images and non-members of the QSM Scheme will be able to access around 300 images. Further images will be uploaded to the site in due course.

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