A report published by the Agriculture and Horticulture Development Board’s (AHDB’s) beef and lamb division has highlighted a gap in the beef and lamb ranges in convenience stores, despite them often performing well in the larger multiples.
EBLEX’s trade marketing team has developed a number of meal solutions aligned to the needs of convenience store consumers who are looking for meat products that are versatile and can be cooked with minimal preparation to fit in with busy and demanding schedules. Three smaller, quicker and more convenient beef and lamb product lines have been identified – thin cut steaks, carvery mini-joints and gourmet burgers.
Matt Southam, EBLEX’S multiple retail trade sector manager, said: “Convenience shopping is becoming increasingly popular with today’s consumers. We wanted to assess the needs and priorities of these shoppers and find out which beef and lamb products would best cater to their requirements.”
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
