Farmison & Co opens Britain’s first ’boutique butcher’
Farmison & Co, the sustainable online meat retailer, is opening what it claims to be a unique experiential butchers’ shop with a range that would need the longest meat counter in the world to display it all.
The shop, called Cut by Farmison & Co, will open on 7th July at the company’s Bondgate Green head office in Ripon, North Yorkshire.
Cut is designed to showcase the crown jewels of Yorkshire heritage breed meat and allow customers to select from Farmison & Co’s online range and collect within an hour of placing an order.
Farmison says the space will be unlike other butchers. It will feature a glass wall so shoppers can watch the master butcher at work. There will also be a bespoke butcher’s service as well as in-store tastings and sampling of new products.
But for those who prefer the traditional way of shopping and like to browse before they buy, Cut will be open to walk-in customers, offering pre-packed best sellers, meals from its exclusive Saucepan Ready range and a pick-and-mix skewer service for the summer barbecue season.
Farmison & Co is piloting its first location because it sees an opportunity to grow the concept as a concession in high-quality food retailers here in the UK and overseas, that share its passion for better meat.
John Pallagi, Farmison & Co founder and CEO said: “The profile of Yorkshire’s meat is only growing as chefs and home cooks recognise the rich heritage of traditional husbandry around Ripon, with the pastures in the Dales and North York Moors giving the meat unique qualities – much like the principle of ‘terroir’ in wine.
“And because of the extensive range of heritage breeds that make up our online better meat offer, we reckon if you were to display it in a traditional shop, you’d have to have the longest butcher’s counter in the world.
“And while we think Cut, in time, could grow to be a stop on the Yorkshire tourist trail, we know locals will appreciate the convenience of click and collect and the advice from our expert team when they pop in.”
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