International sales of Welsh Lamb and Beef hit £224m

International sales of Welsh Lamb and Beef hit £224m

International sales of Welsh Lamb and Welsh Beef were worth more than £224 million to the economy of Wales last year, according to new figures from HCC.

Exports of PGI Welsh Lamb products were worth £154.7 million in 2013 – up by £7 million on the previous year – while overseas sales of PGI Welsh Beef stood at £69.4 million, the same as in 2012.

“These figures show that consumers across the world love Welsh Lamb and Welsh Beef,” said Laura Pickup, market development manager with Hybu Cig Cymru – Meat Promotion Wales.

“Not only are we continuing to perform strongly in our traditional overseas markets in mainland Europe but we have also seen excellent growth in emerging territories, particularly Scandinavia,” she commented.

Exports to Denmark, Norway and Sweden started three years ago. Since then the total value of Welsh Lamb exports to the three countries has grown from just over £1.5 million a year in 2011 to more than £4.6 million in 2013.

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