John Cross to lead new Livestock Information Service

John Cross to lead new Livestock Information Service

John Cross has been announced as the new chair of Livestock Information Limited, as the company prepares for the release of its new Livestock Information Service (LIS).

John Cross of Livestock Information Limited.

The company has appointed Cross in the hope that he will bring strategic leadership to the company as it creates the LIS, which will replace existing livestock tracing systems for cattle, sheep and pigs in England.

A fifth-generation farmer based in Norfolk, Cross was previously chair of the English Beef and Lamb Executive (EBLEX) from 2002 to 2015, and is currently chair of the Traceability Design User Group (TDUG), the industry body set up to advise on the creation of LIS.

John Cross said: “Livestock Information is a once-in-a-lifetime chance to transform the way traceability is managed in the livestock industry. The massive strides this programme has made since its inception will soon start to produce real-world results which will positively impact producers at all levels. As a farmer myself, I know what the sectors need world-class traceability to deliver, and as someone who’s supported the programme for many years I can see the way we can make those changes come about in a user-friendly way. I’m thrilled to take up this opportunity on behalf of the farming industry as a whole”.

Commenting on the appointment, AHDB CEO, Jane King, said: “I’m delighted that John has accepted this post. His experience has earned him the respect and trust of the whole industry, making him the ideal leader for a programme which will set new standards for collaboration between Government and producers.  He’s been part of the Livestock Information programme from the early days, and I’m confident in his ability to lead the company to success as it moves into delivery, taking the programme from the drawing board and into the real world.”

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