McDonald’s Announces 2020 CSR and sustainability plans

McDonald’s Announces 2020 CSR and sustainability plans

McDonald’s Corp. has announced its first Corporate Social Responsibility (CSR) & Sustainability Framework that is designed to position the company for the future.

Its aspirational goals include supporting sustainable beef production by collaborating to develop global principles and criteria, and committing to begin purchasing a portion of beef from verified sustainable sources in 2016. It will also aim to procure 100% of fibre-based packaging from certified or recycled sources

“In our new framework, we are focusing on the areas that are core to our business and that can make a real difference,” said J.C. Gonzalez-Mendez, senior vice president of McDonald’s Global Corporate Social Responsibility, Sustainability and Philanthropy. “For instance, we are breaking new ground with our collaborative effort to source sustainable beef. We will continue to work with multiple stakeholders to develop practical solutions to increase recycling in our restaurants and across the industry. We will continue to meet our customers’ needs for choice and balanced menu options, including fruits and vegetables.”

“McDonald’s is a company with the power to help transform the global food marketplace and to lead its industry towards sustainability,” said Suzanne Apple, SVP, Private Sector Engagement, World Wildlife Fund. “While this is a journey and requires a long-term vision, these sustainability goals are a great step forward in addressing issues that are key to McDonald’s business and value chain.”

The theme of the 2012-2013 CSR & Sustainability Report is, “Our Journey Together. For Good.” Highlights from the report include:

Committing to the Clinton Global Initiative in collaboration with the Alliance for a Healthier Generation to make nutritious choices and nutrition education a bigger part of the McDonald’s experience
• Installing approximately 300,000 pieces of more energy efficient kitchen and building equipment in restaurants worldwide since 2010
• Of the more than 34,000 restaurants surveyed in 2013, about 90% reported recycling used cooking oil and about 77% reported recycling corrugated cardboard.

McDonald’s Bob Langert will host a one-hour Twitter chat on Wednesday, May 7th, 2014 starting at 1 p.m. EDT at the Twitter handle, @mcdonaldscorp.

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