Meat Pro Asia makes its debut

Meat Pro Asia makes its debut

A new meat processing and packaging industry show, Meat Pro Asia, sister fair to IFFA, has opened its doors in Bangkok for the first time this week.

Messrs Frankfurt and VNU group launch the new show for the Asian market.

“We’re delighted to bring the curtains up, and above all to welcome trade visitors from across South East Asia to explore this first edition,” says Mr Jack Wong, deputy general manager, of the organisers, Messe Frankfurt (HK) Ltd. “There’s always a lot of anticipation when a new trade fair opens, and this project is something that we are especially excited about because of its links to IFFA in Germany, the world’s leading trade fair for Technology for Meat Processing and Alternative Proteins. This connection has helped us attract a quality line-up of international exhibitors including many European brands, putting visitors in touch with the latest technologies: from testing, processing and sanitation, to packaging and preservation solutions.”

The European contingent includes leading suppliers such as Adifo, AVITEC, Baader Food Systems Denmark, Bayle, Bizerba, Bolidt, Brødrene Hartmann, Colubris Cleantech, Europack, GMMI, Hiperscan, Marelec Food Technologies, Marel, Multivac, Munkfors, NECTRA, Nuovo BV, Ovotherm International, Rational Labelling and more. Influential brands from Asia and the United States are also said to be well represented.          

Sustainability and future foods in focus

With ethical eating as a growing concern for consumers in South East Asia, the Meat Pro Asia conference programme echoes the major trends in this area. Some highlights include:

  • How Meat Producers Can Benefit from the Alternative Protein Boom: Good Food Institute Asia Pacific (GFI APAC)
  • Alternative Protein Solutions for Meat Producers: Bühler Southeast Asia & Oceania
  • Cultured Meat: Trends of Technology and Future: Department of Pharmacology, Faculty of Veterinary Science, Chulalongkorn University
  • How North America/Europe is Overcoming the Alternative Meat Processing Challenges and How Asia Can Benefit from It Schellhas Food Technology Consultants
  • Delighting Customers and Consumers with Alternative Proteins through Application Development: Thai Union Group PLC

Reducing food wastage and streamlining manufacturing is another important topic that will be covered in depth on day two of the conference programme:

  • A Look Into The Future: The Smart Factory: Multivac Group
  • Natural Five: The Power of Natural Refrigerants: Mayekawa
  • Food and Material Wastage At the End of Production Line: Bizerba Southeast Asia
  • How to Reduce Manufacturing Costs while Maintaining Quality Standards: HiperScan GmBH
  • Driving Food Safety and Productivity with Innovations: Ecolab
  • Fail-Safe System by Mettler Toledo
  • Food Safety in the Egg Business: MOBA
  • Automating Traceability to Maximize Food Safety: Marel

Day three is tailored for manufacturers and suppliers targeting the Halal market:

  • Halal Certification: More Than Just a Religion: LLPOM MUI
  • Halal Food Industry: The Halal Science Center, Chulalongkorn University
  • What to consider when designing a Food safety program for the Halal community: Vikan A/S
  • Future Food Trend in Meat Industry Sector: Thai Automation and Robotics Association at VIV Square

Held together with VIV Asia – the largest fair in Asia for livestock production and animal husbandry, Meat Pro Asia focuses exclusively on solutions that deliver meat from farm to table. This includes slaughtering, the full processing chain, packaging, labelling, cold chain logistics, quality control, hygiene, IoT and automation, waste water treatment and more.

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