Morrisons agrees deal with Amazon

Morrisons agrees deal with Amazon

Morrisons has announced a deal with internet retailer Amazon that will see the supermarket provide a wholesale supply service to Amazon, allowing customers access to a range of fresh and frozen products.

Morrisons storeExpected to come into effect in the coming months, the deal will see Morrisons products available to Amazon Prime Now and Amazon Pantry customers.

David Potts, chief executive of Morrisons, said of the Amazon agreement: “The combination of our fresh food expertise with Amazon’s online and logistics capabilities is compelling.

“This is a low risk and capital light wholesale supply arrangement that demonstrates the opportunity we have to become a broader business. We look forward to working with Amazon to develop and grow this partnership over the coming months.”

Morrisons has also been in discussions with online supermarket, Ocado, to grow Morrisons.com. According to Morrisons an agreement in principle has been reached, however it is subject to detailed terms being agreed and will only proceed if it enable Morrisons to achieve profitable growth online.

A statement from Morrisons said: “There can be no certainty that an agreement will be concluded.”

Should the deal be formalised it will involve Morrisons taking space in Ocado’s new Customer Fulfilment Centre in Erith, London. Ocado will deliver a store pick solution for Morrisons that, according to the company, will leverage Ocado’s technology and Morrisons store assets.

If and when implemented, this would enable Morrisons.com, working with Ocado, to sell to customers all over Great Britain.

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