Morrisons has increased its commitment to Beef Shorthorn cattle by increasing the premium paid to producers by 10p per kilo to encourage even more farmers to rear the breed.
It launched its Traditional Beef Scheme with a 20p per kilo premium for Beef Shorthorn sired stock just shy of two years ago.
Andrew Loftus, Morrisons’ agriculture manager, said: “The Beef Shorthorn is now numerically Britain’s fastest-growing native breed and accounts for between 30 per cent and 50 per cent of our traditional breeds range. Offering a payment premium for the Beef Shorthorn has undoubtedly encouraged farmers to invest in this breed and reflects Morrisons’ longstanding commitment to the Beef Shorthorn breed.”
The scheme, which pays a lesser premium of 10p per kilo for other native breeds, sees the cattle processed at the three Morrisons’ abattoirs in Turriff, Spalding and Colne.
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
